Paid Ad targeting is decided by the brand on the campaign level, meaning that targeting settings are set up individually for each Paid Ad campaign. The metrics are age, gender, interests, and advertising objective (reach vs clicks). Paid Ads target within a 15 mile radius of all your business' locations listed in the Business Info section of your Promoboxx account. Paid Ad campaigns can appear on Facebook, Instagram, and Facebook Audience Network (any combination, decided by the brand). Paid Ads can include static image, video, and carousel posts.
Paid Ads are considered "Dark Ads", since they don't appear natively on your business' Facebook page.