Jonali McFadden

Small Business Saturday, holiday markets, and community festivals can bring a flood of new faces through your door. The challenge is turning those one-day visitors into regulars. What do you do to ...

Some of the best ideas come from outside your own industry, such as a coffee shop's loyalty card, a bookstore's author night, or a neighborhood-wide sidewalk sale. Share an idea you picked up from ...

Luxury purchases don't happen every week, so staying in touch between milestones matters. Some retailers track anniversaries and birthdays, others send personal notes when a new collection arrives,...

Luxury buyers are changing. Younger shoppers often discover brands through social media and expect a more casual, personal experience, while longtime clients value tradition and one-on-one service....

Auto-ship services and online retailers make it easy to buy pet food without ever leaving home, so the stores that keep those regular customers are doing something right. Whether it's a loyalty pro...

Pet parents come in with a lot of information, and sometimes a lot of confusion, about ingredients, diets, and life stages. Your team is often the trusted voice that helps them sort it out. How do ...

Your team's knowledge is one of the biggest reasons people choose a specialty shop over a big-box store, yet a lot of shoppers never talk to anyone before they buy. Have you found ways to bring tha...

Group rides, trail cleanups, fit clinics, and range days can build real loyalty, but they take time and planning. We'd like to hear which events have been worth the effort for you and which ones yo...

Someone buying their first mower, ATV, car, or trailer is often a little nervous and has a lot of questions. The dealers who make that experience easy tend to see those customers come back for part...

Sales traffic rises and falls with the seasons, but the service bay can keep things steady if customers remember you're there. Whether it's winterization reminders, pre-season tune-up specials, or ...